reassuring news from scottish provident

Scottish Provident launch an online campaign this week to strengthen their brand's identity and promote their future intents to the wider financial market.  The campaign draws on the overall consensus that, in the current environment, change is inevitable but also provides reassurance that amid change Scottish Provident's sights are still firmly set on providing quality protection cover.

LEWIS  have designed a series of media-rich, Flash animated banners to support the campaign which use the idea of changing seasons to illustrate the campaign's main message.  To gain a wide target audience reach and deliver a strong brand message, the banners will feature extensively across key specialist financial websites such as FT Adviser and Money Marketing.  The promotion also includes a homepage takeover on IFA Online.