tasty campaign for capb

A series of Flash animated banners, designed by LEWIS for their client Cater Allen Private Bank, is made live today and will feature across a variety of specialist financial websites such as IFA Online and Money Marketing.

The key message of the campaign promotes how, by Cater Allen working in partnership with IFAs, they can work better together to provide the best level of service for high net worth investors. With this in mind the visual theme of the campaign, using the classic combination of strawberries and cream, works well to reinforce the partnership idea and the brand values that Cater Allen represent.

The online advertising campaign has been structured using a variety of banner formats including an interactive ‘page peel’ which will act as a teaser on the sites to encourage users to peel back the banner for more information and continue through to the bespoke campaign landing page.

LEWIS worked closely with Target Direct Scotland who were responsible for all offline elements of the campaign and Feather Brooksbank who devised the media strategy.